Case Study
September 2026
Northstar Wellness
Rebuilt paid social campaigns around customer intent and a disciplined creative testing plan.
2.8×
Return on ad spend
Service
Meta Ads · Funnel Strategy
Industry
Health & Wellness
The challenge
Northstar Wellness was spending steadily on Meta but struggled to see which campaigns actually drove revenue. Reporting was confusing and decisions felt like guesswork.
Our approach
We consolidated the account around the customer journey, fixed conversion tracking, and introduced a structured testing roadmap for audiences and creative.
Simplified prospecting and retargeting structure
Pixel and Conversions API review
Monthly reporting tied to revenue, not reach
The result
Return on ad spend reached 2.8×, and the leadership team now has a clear view of what is driving growth.
Want results like these?
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